Gear Up for Your Next Hardwater Excursion!

At BJ Outdoors, we’re more than just an ice fishing gear provider – we’re fellow anglers who understand what you need to make the most of your time on the ice. Founded in North Dakota by an avid ice fisherman who’s spent countless hours on frozen lakes, we know firsthand the challenges and excitement of hardwater fishing. That’s why we’ve made it our mission to offer high-quality, reliable products that cater to all your ice fishing needs. At BJ Outdoors, we’re dedicated to providing the gear that helps you have the best fishing experience possible – because we’re passionate about the sport, just like you.